Test and Tweak — The Science of Workflow Optimisation

Learn

Keep track of leads, opportunities and revenue growth

Get clarity on the people, process and software behind the way you work.

Core principle

Make work handovers between people, software and process flow better.

The friction point

Where work gets dropped

In a small team of 3 to 10 people, work rarely fails inside a single task. It gets dropped in the handover between people, software and process.

People01

Who passes work to whom, and who owns it next?

When everyone is cc'd or a message lands in a shared channel, nobody clearly owns the next step.

Software02

What does the tool hand on automatically, and what relies on someone remembering?

If moving a deal or onboarding a client relies on memory and copy-pasting between tabs, context will slip when the team gets busy.

Process03

What rule decides what happens next?

Without a simple, agreed rule for what 'ready to hand over' means, every project starts differently.

The methodhandover by handover
  1. 01Jobs
  2. 02People
  3. 03Workflow
  4. 04System
  5. 05Change
  6. 06Adoption
  7. 07Outcome

Every step makes a handover clear, owned and visible.

The learning journey

Four phases to make your workflow hold together

Pick the phase that matches where you are stuck. Each step focuses on a single question and links to practical field notes as they are published.

Phase 01

Decide

Understand how work actually moves today before you shop for tools or build automations.

1.1

Diagnose

Where are leads, client details or tasks stalling or getting lost right now?

1.2

Define the jobs

Who owns each stage of work, and what must be true before they pass it on?

Coming soon
1.3

Map the workflow

How does work actually travel from enquiry to delivery today — including the side channels?

1.4

Assess readiness

Is our process clear enough to automate, or will automation just speed up a broken step?

Phase 02

Choose

Pick the simplest tool setup that fits your team's real workflow and capacity.

2.1

Choose a system type

Do we need a CRM, a shared project board, or a cleaner bridge between tools we already have?

Coming soon
2.2

Compare

How do the shortlisted options handle our exact handovers without extra admin?

Coming soon
2.3

Test

What happens when we run one real lead and client handover through the setup before committing?

Coming soon
Phase 03

Build

Set up the workflow cleanly and help the team make it their normal way of working.

3.1

Implement

How do we build the minimal stages, fields and automations so handovers work reliably?

Coming soon
3.2

Adopt

What day-to-day habits and check-ins stop people from slipping back to old spreadsheets and DMs?

Coming soon
Phase 04

Improve

Check what is working in live work and tweak the friction points that remain.

4.1

Measure and refine

Are leads, opportunities and handovers moving cleaner now, and what needs the next small tweak?

Coming soon

Highlighted pillar

Lead Change

In a 3 to 10 person business, you don't need corporate change-management theatre — but you do need clear ownership, practical habits and follow-through so a new workflow actually sticks.

  1. Assessing readiness

    Check whether the team has the breathing room and clarity to change a workflow right now.

  2. 02

    Choosing an executive sponsor

    Make sure a founder, partner or ops lead visibly backs the change and unblocks decisions.

  3. 03

    Case for change

    Spell out plainly what is breaking today and how the new handover saves everyone headaches.

  4. 04

    Stakeholder/change-impact mapping

    List who touches the workflow and whose daily routine will change when the new step goes live.

  5. 05

    Involving users without design-by-committee

    Gather practical input from the people doing the job while keeping one clear owner to decide.

  6. 06

    Resistance diagnosis

    Tell the difference between pushback caused by a clunky form versus unclear rules or habit.

  7. 07

    Role-based comms and training

    Show each person only the exact steps, fields and handovers they need for their role.

  8. 08

    Manager coaching

    Run weekly pipeline and delivery check-ins from the system itself, not side messages.

  9. 09

    Change-champion network

    Nominate a go-to person on the team who can answer quick 'where does this go?' questions.

  10. 10

    Adoption scorecard

    Watch two or three simple signals that show whether handovers are happening in the right place.

  11. 11

    30/60/90-day reinforcement

    Review at 30, 60 and 90 days to smooth out rough edges before old workarounds creep back.

  12. 12

    Benefits-realisation review

    Check honestly whether response times, handovers and revenue visibility improved as expected.

Decision checklist

The fit lens

Use these eight questions to test whether a tool or workflow change actually fits a small team.

Lens 01

Workflow fit

Does it match the way a lead, client or job actually moves from start to finish?

Lens 02

User fit

Is it straightforward enough that the team will use it on a busy Tuesday without friction?

Lens 03

Leadership fit

Does it give owners clear sight of leads, opportunities and bottlenecks without chasing people?

Lens 04

Administration fit

Can someone inside the business adjust fields, stages and rules without calling a specialist?

Lens 05

Change capacity

Do we have the time and attention to set this up and learn it alongside client delivery?

Lens 06

Governance fit

Are permissions, client data ownership and error alerts clear and manageable?

Lens 07

Adoption fit

What will make the team trust this system more than their old inbox or spreadsheet?

Lens 08

Economic fit

Does the time saved and revenue protected clearly outweigh the subscription and setup cost?

The deciding question

“Where will work get dropped between this tool, your team and your process?”

ask this before buying

Next steps

How to put this into practice

Move at the pace that suits your team — from reading the free notes to running a guided mapping session.

01 · Free lessons

Read the notes & experiments

Start with the linked guides, checklists and real-world experiment logs on this site.

02 · DIY

Run the checks with your team

Use the handover questions and the Fit Lens above to audit your own pipeline and client handovers.

03 · Human-guided

Book a Mapping Session

Walk through your people, process and software together to pinpoint where work gets dropped and what to fix first.

Direct conversation · No mailing list

No newsletter popups or email funnels — just practical notes and direct conversations.