Test and Tweak — The Science of Workflow Optimisation

EXPERIMENT 03 · 2026-09-10

Self-service client report generation via Webhook

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Sample record

This entry shows the empirical structure of an experiment record. It contains no client confidential data and no client results — real records replace it as they are published.

The problem

Agency team spent Monday morning exporting CSVs to email progress updates to clients.

What was tested

Triggered on-demand Notion snapshot exported to PDF and emailed via Postmark upon client portal click.

Outcome

Saved 4 hours per account manager per week and increased client satisfaction scores.

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