Test and Tweak — The Science of Workflow Optimisation

EXPERIMENT 01 · 2026-10-05

Eliminating the multi-tab client onboarding shuffle

concluded It workedSample record

Sample record

This entry shows the empirical structure of an experiment record. It contains no client confidential data and no client results — real records replace it as they are published.

The problem

Onboarding required 6 browser tabs open and 45 minutes of manual copy-pasting for each newly signed client.

What was tested

Connected e-signature webhook to trigger Google Drive folder generation and queued client welcome sequence in HubSpot.

Outcome

Reduced client onboarding time from 45 minutes to under 5 minutes with zero lost intake forms.

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